Project

Project

Project

Mellqvist Matbar

Project

Branding

Illustration

Photography

Print

Menus

Merchendise

Year: 2022 - ongoing


Client: Mellqvist Matbar

Overview

Mellqvist Matbar is an ongoing design project I’ve been part of since the beginning. What started as a website redesign has grown into a long-term creative collaboration.
Today, I support the restaurant with everything from menus, illustrations and hand-drawn graphic elements to photography, apparel and concept work for events and communication.

The goal was to create something genuine, playful and personal, a visual identity that reflects the soul of the restaurant.
The expression is rooted in hand-drawn details and strong recognition, with a look and feel that’s both rustic and full of life.

What I value most is being involved from start to finish – from the first idea to the final delivery. It’s a close collaboration where I contribute both visually and strategically, with mutual trust as the foundation.

Ongoing collaboration with Mellqvist Matbar, designing their digital presence, menus, hand-drawn elements and playful touchpoints that give the restaurant its warm and unique character.

Menus

Menus designed in Indesign – built so the team can easily update themselves.

Menus designed in Indesign – built so the team can easily update themselves.

Special Hot-Dog menu for sausage events.

Special Hot-Dog menu for sausage events.

Photagraphy

Photos for Mellqvist Matbar, Food, events, So-Me and people.

Photos for Mellqvist Matbar, Food, events, So-Me and people.

Web & Mobile

Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web

A simple, clear and warm digital presence –
designed to help guests quickly find opening hours, menus and booking

A simple, clear and warm digital presence –
designed to help guests quickly find opening hours, menus and booking

Hand-drawn elements

A custom hand-drawn vector alphabet and illustrations used for headlines, signage and playful slogans – giving the brand a unique and personal voice

©ISAK HAGBERG

©ISAK HAGBERG

©ISAK HAGBERG